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1st BANK YUMA EMPOWERS LOCAL STUDENTS TO MAKE INFORMED FINANCIAL DECISIONS THROUGH INNOVATIVE WEB-BASED PROGRAM

Moving into the second year, 1st Bank Yuma has partnered with EverFi, Inc., a  leading education technology company, to bring an interactive, web-based financial management program to the Yuma Union High Schools at no cost to the schools or taxpayers.  The sponsorship also provides the high schools with unlimited access to the financial literacy curriculum.

According to Terry W. Frydenlund, President/CEO of 1st Bank Yuma, “Helping our community is one of our primary missions at 1st Bank Yuma.  With the experience of the recent financial crisis in our country, it became apparent to us that there was a need for more education regarding financial services and how to handle and protect one’s personal finances.  After seeing the EverFi financial literacy program, we were convinced it would provide that much needed education.  Our partner relationship with EverFi, the School District, and the Bank is proving to be very successful, and helps us fulfill our desire to give back to the community.  What better way is there to accomplish that, than by helping to educate our youth for a better tomorrow?”

Powered by EverFi technology, the web-based learning high school platform uses the latest in new media technologies – video, animations, 3-D gaming, avatars, and social networking – to bring complex financial concepts to life for today’s digital generation.  High school students become certified in over 600 topics in financial education, allowing them to become more informed, responsible citizens.

The financial literacy program is a 10-unit course that offers 6-8 hours of programming aimed at teaching, assessing and certifying students in a variety of financial topics including credit scores, insurance, credit cards, student loans, mortgages, taxes, stocks, savings, 401k’s and other critical concepts that map to national financial literacy standards.  The learning platform tracks knowledge gained as well as students’ attitudes and behaviors on these important issues.  Students who successfully complete the course receive certification in Financial Literacy, a valuable mark of distinction on college applications and resumes.

 About Yuma Union High School District

The Yuma Union High School District serves the parents and students of Yuma, Arizona and the surrounding area. YUHSD proudly educates over 10,000 high school students and employs more than 450 teachers in six high schools. Through Ready Now Yuma, every student is CHALLENGED by having access to a rigorous, high expectations program of study within a college-going environment.  SUPPORT for students is given through future-oriented conversations and planning, summer bridge programs, and after-school tutoring and labs. Students are PREPARED to take ownership of personal and academic success and to set goals for college and career aspirations. www.yumaunion.org

About EverFi

EverFi, Inc. is the leading education technology company focused on teaching, assessing, and certifying K-12 and college students in the critical skills they need for life. The company teams with major corporations and foundations to provide the programs at no cost to K-12 schools. Some of America’s leading CEOs and venture capital firms are EverFi investors including Amazon founder and CEO Jeff Bezos, Twitter founder Evan Williams, Rethink Education, New Enterprise Associates, Inc. (NEA), and Tomorrow Ventures (the investment arm of Google Chairman Eric Schmidt).  www.everfi.com.

About 1st Bank Yuma

1st Bank Yuma is a locally owned and operated Independent Community Bank chartered in the State of Arizona and opened for business on September 4, 2001.  Our Board of Directors consists primarily of local business owners and operators.  We are committed to the community and offer a full array of financial products and services delivered with a focus on the personal touch making the process easier, simpler, smarter, and faster. www.1stbankyuma.com